Command▸Executive Dashboard
Executive Dashboard
The whole business on one screen · acquisition, content, delivery, revenue
⌕
📅 This month ▾
Needs attention Mark all read
🔴
Defense SF is 12 pages behind & unassigned
churn risk · now
⏱
4 pages stuck in QA over 48 hours
bottleneck · 1h ago
🔥
2 hot DM replies waiting for a response
respond fast · 2h ago
📞
2 callbacks overdue in the follow-up queue
today · 3h ago
🎉
Brittany Brown signed at $1k/mo
new client · today
Synced just now
Monthly Recurring Revenue
$32,000
$384,000 annual run-rate · 6 active clients
AugOctDecFebAprJun
↑ $1,000 this month · 11 mo of unbroken growth
Active Clients
6
↑ 1 this month
Pipeline Value
$18k/mo
5 deals in play
Closed This Mo
1
Brittany Brown · $1k
Revenue64%
$32k /$50k
goal · tick marks target
Pages48%
58 /120
behind pace line
Calls93%
742 /800
this week · on pace
DMs104%
1,556 /1,500
this week · ahead
Content70%
35 /50
posts this month
MRR · 6 months
$32k
↑ 28%
$25k → $32k since January
New Clients · 6 months
6
↑ 2
net of 0 churned · 100% retained
Pipeline · 6 weeks
$18k
→ flat
5 deals · needs more top-of-funnel
64%
I The Growth Engine
Outreach → Signed Revenue
all channels · last 30 days
Outreach
↓1.4% engaged· target 3%
Conversations
↓52% positive· target 45%
Positive
↓14% booked· target 25%
Calls Booked
↓38% closed· target 30%
Signed
$
1 signing from 7,945 touches this month. Two conversion rates sit below target — engagement (1.4% vs 3%) and booking (14% vs 25%). Fix engagement first; it gates everything downstream.
Revenue by Tier
$32k MRR · 6 clients
Monopoly
$15k · 1 client
$15,000
Authority
$3k · 3 clients
$9,000
Domination
$7k · 1 client
$7,000
Foundation
$1k · 1 client
$1,000
This Week
vs last week
📞
742
calls made
↑ 86
✉
1,556
DMs sent
↑ 240
▶
35
pieces posted
→ same
📄
23
pages shipped
↓ 2
II Department Health
58%
82%
48%
Who Pays the Bills
share of $32k MRR · client concentration risk
47%
Kassouni
PI TX
RE LA
Defense
Pearl Zadeh $15k · 47%
Kassouni $7k · 22%
3× Authority $9k · 28%
Brittany $1k · 3%
⚠
Pearl Zadeh is 47% of revenue. One Monopoly client carries nearly half the agency. Landing 2–3 more Domination clients de-risks the whole book.
III What Needs Attention
🔴
Defense SF is 12 pages behind cap and unassigned. Churn risk — assign a producer today.
Assign →
⏱
4 pages stuck in QA over 48 hours. Tanvir's queue is the production bottleneck this week.
Clear QA →
🔥
2 hot DM replies + 1 hot call lead waiting. Sherry Grant and The Weeks Law Firm want to talk — respond within the hour.
Respond →
✦
Reply rate is the #1 growth lever. Switching DM volume to "Add + Loom" could triple the whole pipeline.
See Channels →
🎉
Brittany Brown signed at $1k/mo. MRR is up to $32k — annual run-rate just crossed $384k.
View deal →
Acquisition Channels · 8-week trend
indexed to each channel's own scale
Calls
DMs
Content leads
Revenue Mix
$32k MRR by tier
$32k
MRR
Monopoly$15k
Authority ×3$9k
Domination$7k
Foundation$1k
Content Format Performance
avg views per format · radar
Best Times to Call
pickup rate by day × hour
MonTueWedThuFri
9 AM3844424636
11 AM4854585644
1 PM3136333528
3 PM5261575545
5 PM4244403830
⌕
Wed–Thu late morning & mid-afternoon are gold. 61% pickup at 3 PM Tuesday. Stack dials into these windows; pull back the 1 PM lunch dead-zone.
Weekly Page Output
pages shipped per week, by client · last 6 weeks
19
5 wks ago
21
4 wks ago
22
3 wks ago
20
2 wks ago
24
last week
23
this week
Pearl Zadeh
Kassouni
Others (4)
I Today's Numbers
Pages / day needed 2 days behind
5.6 / day
Running 4.6/day · 58 of 120 this month · tick = pace line
Calls / day needed on pace
160 / day
Running 148/day · 742 of 800 this week
DMs / day needed ahead
300 / day
Running 311/day · 1,556 of 1,500 this week
⊹
The whole team's daily number, one place. Production is the only engine behind pace — it needs +1 page/day to catch up by month-end.
II Month-End Projection
At Current Pace
linear projection · 11 days remaining
108
pages shipped
(target 120)
(target 120)
12 short
$35k
MRR next month
(+1 client trending)
(+1 client trending)
↑ on track
1
new client signed
this month
this month
→ steady
!
12-page shortfall is recoverable. It maps almost exactly to the idle capacity in production (~1.4 pages/day). Lift utilization and the month lands on target without hiring.
Effort per Outcome
what each result costs
186
dials per
call booked
call booked
1,985
DMs per
positive reply
positive reply
too high
14.2h
hours per
published page
published page
$42
cost per
qualified lead
qualified lead
healthy
III Team Efficiency
Acquisition · ranked by conversion, not volume
outcomes per 1,000 touches
1
AazzaDM setter
1.8
★ top
2
Isharacold caller
1.6
★ strong
3
JeenaDM setter
1.4
steady
4
Jehancold caller
0.0
coach
5
ShahaniDM setter
0.0
coach
⚖
Volume hides who's converting. Jehan dialed 598 times with 0 bookings — high activity, no output. Coach the pitch, not the effort. Aazza's "Add + Loom" approach is the pattern to copy.
IV Data Health
Record Completeness
are reps logging the fields we track on?
Call attempts logged · per dial
96%
Page quality tier set
94%
DM platform tagged · 12 missing
88%
Objection type captured
82%
RingCentral Reconciliation
logged dials vs system of record
100%
1,340 logged dials = 1,340 RingCentral dials
✓
Zero phantom dials. Manual counters reconcile perfectly. The numbers driving every decision above are trustworthy.
The Production Pipeline
this month · 58 / 120 pages
Queued
↓writing now
Writing
↓4 stuck >48h
Internal QA
↓shipped
Published
↓94% indexed
Indexed
!
QA is the chokepoint — 4 pages stuck >48h. Writing is healthy but pages pile up at review. Rotate a second producer onto QA to keep the line moving.
Monthly Pace
58/120
day 11 · ~12 short at this rate
Quality Mix
60% stellar
30% better · 10% solid
Avg / Producer / Day
1.5
↑ pace improving
⚙
This is the product. Everything else fills the pipeline — this is what clients pay $1k–25k/mo for. 58 pages shipped this month, on track for ~108 against the 120 target.
I Producer Utilization
Core Pod · output vs capacity
cap = 2.0 quality pages / producer / day · tick marks the cap
V
Vinoproducer
1.8 / 2.0 day · 90%
R
Rehanproducer
1.6 / 2.0 day · 80%
M
Mueezproducer
1.2 / 2.0 day · 60%
T
TanvirQA lead
19 / 20 day · reviews
Pod Utilization
77%
↓ idle
4.6 of 6.0 pages/day used
Idle Capacity
31
pages/mo
1.4 pages/day left on the table
Velocity
4.6
↑ 0.4
pages/day, 6-week trend
▰
Closing Mueez's gap alone = +18 pages/month. The pod is at 77% — that idle 23% is exactly the month's 12-page shortfall plus room for a 7th client. This is free output before you ever hire.
II Cycle Time
Days from queued to live
average page · 4.2 days end-to-end
Queued → picked up
→
Writing
→
Internal QA
→
Publish → live
⏱
QA eats 43% of cycle time — the single biggest delay. 4 pages are stuck past 48h with Tanvir solo on review. A second reviewer would cut ~0.8 days off every page and unblock roughly 12 pages/week of throughput.
Kassouni Law
LA real estate · Vino + Tanvir
This month52 / 60
Blueprint to 500247 (49%)
Impressions
299k
Map rank
2.06
$7k/mo · on pace ✓
PI Firm TX
Personal injury · Mueez
This month19 / 30
Blueprint to 500142 (28%)
Impressions
84k
Map rank
5.2
$3k/mo · 4 behind ⚠
Real Estate LA
Property law · Rehan
This month25 / 30
Blueprint to 500198 (40%)
Impressions
156k
Map rank
3.1
$3k/mo · on pace ✓
Defense SF
Criminal defense · UNASSIGNED
This month8 / 30
Blueprint to 50061 (12%)
Impressions
22k
Map rank
9.4
$3k/mo · 12 behind 🔴
Pearl Zadeh
Cosmetic · Vino
This month98 / 120
Blueprint to 500312 (62%)
Impressions
418k
New patients
31
$15k/mo · on pace ✓
Brittany Brown
Beauty · Rehan · new this month
This month9 / 10
Blueprint to 5009 (2%)
Impressions
1.7k
Status
baseline
$1k/mo · just signed ✓
⊞
4 of 6 on pace. Defense SF is the fire. Unassigned + 12 behind + worst rankings = churn risk. Assign a producer before the next check-in.
Queued
62
LA Adverse Possession
Kassouni · Real Estate
Vino
Probate Real Estate Guide
Kassouni · Probate
queued
Writing
23
Quiet Title Action CA
Kassouni · Real Estate
Vino · 60%
Slip & Fall Damages TX
PI Firm · Premises
Mueez · 30%
Internal QA
4
Easement Disputes LA
Kassouni · Real Estate
Tanvir
Boundary Line Adjust.
Real Estate LA
Tanvir
Published
58
Prescriptive Easement
Kassouni · Jun 9
kassouni.com/…
Car Accident Claims TX
PI Firm · Jun 8
pifirm.com/…
Indexed
54
Quiet Title California
Kassouni · ranking #2
Google ✓
Page
Client · Cluster
Status
Quality
Producer
Easement Disputes LA
Kassouni · Real Estate
QA 48h+
Stellar
Tanvir
Quiet Title Action CA
Kassouni · Real Estate
Writing 60%
Better
Vino
Prescriptive Easement
Kassouni · Real Estate
Published
Stellar
Vino
Slip & Fall Damages TX
PI Firm · Premises
Writing 30%
Better
Mueez
Car Accident Claims TX
PI Firm · Auto
Indexed
Stellar
Mueez
1
Easement Disputes LA — Kassouni
Words2.4k
Links14
51h STUCK
2
Boundary Line Adjustment — Real Estate LA
Words2.1k
Links11
49h STUCK
3
Workers Comp Eligibility — PI Firm
Words1.9k
Links9
18h
4
Probate Timeline CA — Kassouni
Words2.6k
Links16
6h
⊘
2 pages stuck past 48h — this is the production bottleneck. Tanvir is solo on QA. Rotate Rehan onto review for a day to clear the backlog and unblock the publish queue.
The Call Funnel
705 leads · last 30 days
Leads
↓52% dialed
Contacted
↓11% answered+warm
Positive
↓10% booked
Booked
↓50% closed
Closed
!
The leak is Positive → Booked (10%). Plenty of warm conversations, few turning into calendar bookings. Tighten the close-for-call ask on positive responses.
Calls Made (wk)
742
↑ 86 vs last week
Pickup Rate
41.8%
Avg Attempts / Lead
1.9x
depth of persistence
✓
100% data verified. All 1,340 logged attempts reconcile with RingCentral dials. The numbers above are trustworthy.
📞
Logged today: 0 dials this session
25:00
Working
38
Carter Mario Injury
(270) 999-999
Tries2
Ans1
Last2d
Asked for pricing
⏱ 4/25
Positive
4
The Weeks Law Firm
(678) 214-032
Tries2
Ans2
Last1d
"Exactly what we need"
🔥 TODAY
Rosenfeld Injury
(885) 245-757
Tries1
Ans1
Last2d
Wants case studies
⏱ 4/23
Booked
1
Zagloba Law Offices
(312) 261-616
Tries2
Ans2
Book4/22
📅 4/22 @ 2:00 PM
2:00 PM
Follow Up
9
Taxman, Pollock & B.
(312) 861-700
Tries3
Ans1
Last6d
Call back next week
⏱ TODAY
Fresh
317
Cook Law Group
(408) 162-004
Tries0
Ans0
Added3d
Log a call
Hall Booth Smith
(404) 545-000
Tries0
Ans0
Added5d
Log a call
Lead
Status
Tries
Ans
Last
Follow-Up
Action
The Weeks Law Firm
(678) 214-032
Positive · HOT
2
2
1d
🔥 TODAY
Rosenfeld Injury
(885) 245-757
Positive
1
1
2d
4/23
Zagloba Law Offices
(312) 261-616
Booked
2
2
—
2:00 PM
Taxman, Pollock & B.
(312) 861-700
Follow Up
3
1
6d
⏱ TODAY
Carter Mario Injury
(270) 999-999
Working
2
1
2d
4/25
Cook Law Group
(408) 162-004
Fresh
0
0
—
new
Lead
Status
Tries
Ans
Last
Follow-Up
Action
The Weeks Law Firm
(678) 214-032
Positive · HOT
2
2
1d
🔥 TODAY
Taxman, Pollock & B.
(312) 861-700
Callback
3
1
6d
⏱ TODAY
Zagloba Law Offices
(312) 261-616
Discovery
2
2
—
2:00 PM
Cook Law Group
(408) 162-004
Not Contacted
0
0
—
fresh
✓
100% data verified. All 742 logged attempts match RingCentral dials.
1
Taxman, Pollock & Bekkerman
Tries3
Last6d
OVERDUE
2
The Weeks Law Firm
Tries2
Last1d
TODAY
3
Rosenfeld Injury Lawyers
Tries1
Last2d
4/23
4
Carter Mario Injury
Tries2
Last2d
4/25
5
Christopher Simon Attorney
Tries3
Last1d
7/15
⏱
2 overdue, 1 due today. Queue sorts by follow_up_date + warmth. Clear the red ones first — promised callbacks decay fast.
Attempts per Lead — Distribution
388 leads · are we giving up too early?
142
1 try
37% of leads
98
2 tries
25%
71
3 tries
18% · sweet spot
44
4 tries
11%
21
5 tries
5%
12
6+ tries
3% · diminishing
▥
62% of leads get only 1–2 attempts. But most bookings come from leads tried 3–4 times. The data says: stop abandoning leads after 2 dials — the money is in attempt 3 and 4.
Outcome
This Week
Tries
Ans
Conv%
Volume
vs Last
Call Booked
1
4
4
25%
↑ +1
Positive
4
6
6
67%
↑ +2
Follow Up
9
22
14
41%
→ 0
No Answer
3
8
0
0%
→ 0
Negative
8
19
9
—
↑ +3
Already has agency8
Not interested6
Too expensive4
Bad timing2
Doesn't believe SEO works2
⚡ Strategy Prompts
Has agency (top blocker)
Offer a free architecture audit of their current agency. Show the gaps.
Not interested
Stronger opener — lead with 828 → 10,415 visitors. Earn the next 10 seconds.
Too expensive
Reframe to ROI + offer Foundation tier ($1k). One case pays for a year.
I
Ishara
Cold Caller · RingCentral
Leads388
Attempts742
Answered310
Pickup rate41.8%
Booked1
J
Jehan
Cold Caller · RingCentral
Leads317
Attempts598
Answered240
Pickup rate40.1%
Booked0
✓
Effort verified. 1,340 combined attempts reconciled against RingCentral. No phantom dials.
The DM Funnel
7,240 sent · last 30 days
Sent
↓1.0% reply
Replied
↓25% positive
Positive
↓67% → Loom
Loom Sent
↓33% booked
Booked
!
The leak is at the top: 1.0% reply rate. Volume is fine (7,240) — the opener is the bottleneck. Once they reply, 67% go to Loom. Fix the first line and the whole funnel scales.
Sent This Week
1,556
↑ 240 vs last week
Reply Rate
1.0%
Best Channel
Add + Loom
2.8% reply · 7x cold Inmail
✦
At 7k sent, the board is useless — this funnel is the truth. Reply rate is the single lever. Switch volume to "Add + Loom" and reply rate alone could 3x the whole pipeline.
By Outreach Type
reply rate
Add + Loom
2.8% · 142 sentWIN
Inmail
0.8% · 1,414 sent
Connection Req
0.6% · 980 sent
Cold Email
0.4% · 4,704 sent
By Platform
reply rate
LinkedIn Sales Nav
1.4% · 2,394 sentWIN
Instagram
0.9% · 890 sent
Email
0.4% · 3,956 sent
⊞
4,704 cold emails returned a 0.4% reply. That volume on LinkedIn Sales Nav at 1.4% would 3.5x replies. Reallocate the effort.
Awaiting Reply
716
Mark Horoupian
gmlaw.com
"Mark, if you're already ranking…"
Touch1
Repl—
Sent4/29
⏱ 5/6
Andrew D
allenmatkins.com
"Andrew, do you feel…"
Touch1
Repl—
Sent4/29
⏱ 5/6
Replied · Warm
5
Sherry Grant
geklaw.com
"Hey Sherry! quick q…" — wants info
Touch1
ReplYes
Sent4/6
🔥 TODAY
Cyrus W.
whittakerlaw.com
"Coffee at your office?" — lukewarm
Touch2
ReplYes
Sent4/2
⏱ 4/24
Loom Sent
1
Aazza's lead — Brooklyn firm
—
Watched Loom 2x, awaiting call book
Touch3
ReplYes
Sent4/8
follow up
Not Qualified
6
Wendy Sullivan
solomonpar…
Not a decision-maker
Touch1
ReplNo
Sent4/29
closed
Queued
6.5k
6,510 leads in auto-sequence. Surfaces here only when they reply.
Lead · Firm
Type
Touch
Repl
Status
Action
Sherry Grant
geklaw.com
Add+Loom
1
Yes
Warm 🔥
Cyrus W.
whittakerlaw.com
Inmail
2
Yes
Neutral
Aazza's lead — Brooklyn
—
Loom
3
Yes
Watched 2x
Mark Horoupian
gmlaw.com
Inmail
1
—
Awaiting
Andrew D
allenmatkins.com
Inmail
1
—
Awaiting
Wendy Sullivan
solomonpartners
DQ
1
No
Not Qualified
🔥
Sherry Grant · geklaw.com
Reply+
REPLY NOW
2
Aazza's lead · Brooklyn firm
Reply+
BOOK CALL
3
Cyrus W. · whittakerlaw.com
Reply~
REPLY 4/24
4
Unknown · ledernoji…
Reply–
NURTURE
5
Rowan Mason · rallsgruber.com
Reply~
RE-INTRO
✉
2 hot replies waiting — respond within the hour. Reply speed is everything on warm DMs. Every hour of delay halves the book rate.
Send Week
Sent
Replied
Reply%
Booked
Maturity
Apr 22 – 28
this week
1,556
4
0.3%
0
maturing
Apr 15 – 21
1 wk ago
1,402
11
0.8%
1
peaking
Apr 8 – 14
2 wks ago
1,288
14
1.1%
2
mature
Apr 1 – 7
3 wks ago
1,194
13
1.1%
1
mature
Mar 25 – 31
4 wks ago
1,100
12
1.1%
0
closed out
▦
Replies peak ~2 weeks after send, then taper. This week's 0.3% isn't bad — it's young. Cohorts mature to ~1.1%. Judge a batch at 2 weeks, not day one.
Opener (first line)
Type
Sent
Repl
Reply%
Verdict
"Hey [name]! quick q about your rankings…"
Add + Loom
142
4
2.8%
WINNER
"[name], do you feel your site is invisible…"
Inmail
388
3
0.8%
OK
"[name], after 10 years you deserve page 1…"
Inmail
503
2
0.4%
WEAK
"[name], if you're already ranking, ignore this…"
Inmail
523
1
0.2%
RETIRE
✦
"Add + Loom" converts 7x better than your worst opener. Kill the bottom two. Put all volume behind the winner.
No reply (ghosted)7.1k
Not a decision-maker6
"Already have someone"3
"Send me info" (stall)2
⚡ Strategy Prompts
Mass no-reply (the real one)
1.0% reply is the whole problem. Test "Add + Loom" at scale — 7x stronger.
Not a decision-maker
Tighten Sales Nav filters to partner/owner titles before sending.
"Send me info"
Send a 60-sec personalized Loom, not a deck. Higher reply, books calls.
J
Jeena
DM Setter
DMs sent716
Replied1
Reply rate0.1%
Loom sent0
A
Aazza
DM Setter
DMs sent608
Replied1
Reply rate0.2%
Loom sent1
S
Shahani
DM Setter
DMs sent232
Replied0
Reply rate0.0%
Loom sent0
The Content Engine
this week's output → reach → leads
Pieces Posted
↓81k total reach
Reach
↓2.1% engaged
Engagements
↓1.9% → profile
Profile Visits
↓1.9% → DM/lead
Leads / DMs
!
Reach is strong, profile→lead conversion is the gap. 324 profile visits made only 6 DMs. Add a sharper call-to-action + lead magnet in the bio and pinned content.
On Cadence
35/50
Formats Tried
18/100
82 left to test
Avg Views / Post
2.3k
↑ 12% WoW
↗
Man on Street is the sleeper hit. 5.1k avg views + 3 leads from one post, yet only made 4x. Scale the winner.
Reels 6 / 6
3 SEO myths killing your law firm's rankings
IGTTYTLI
Day in the life: building 500 pages
IGTTFB
Reacting to a $3k "SEO package"
IGTTX
Posts 6 / 6
Kassouni hit 299k impressions — here's how
IGLIFB
The 24-month architecture, explained
LITH
Stories 7 / 6+
Proof card: Map Rank 2.06 🔥
IG
BTS: pod writing session
IGTT
Reshare: creator on legal SEO
IG
Carousels 2 / wk
7 pages every PI firm needs
IGLIFB
Before / after: a 500-page build
LI
▶
42 pieces queued this week. Stories meet the 5-team-content minimum. Eddie + Farwiz on cadence.
Format Spider
18 / 100
82 formats left to test · systematic diversity toward 100
Tried & Working
Day in Life
used 12x4.2k avg
Whiteboard
used 8x2.1k avg
Reaction
used 6x3.0k avg
Case Study
used 9x1.8k avg
Man on Street
used 4x5.1k avg
Talking Head
used 11x1.5k avg
Testimonial
used 5x2.4k avg
Not Yet Tested
Live Stream
queued
Green Screen / Duet
queued
Split Screen
queued
Time-Lapse
queued
Animation
queued
POV
queued
Story Time
queued
Challenge / Trend
queued
Hot Take
queued
Myth-Busting
queued
Content
Format
Platform
Views
Saves
Shares
Leads
Man on street: "Do you Google lawyers?"
Man on Street
TT
5,140
212
89
3
Day in life: 500-page build
Day in Life
IG
4,220
340
61
2
Reacting to a $3k SEO package
Reaction
TT
3,010
98
44
1
3 SEO myths (whiteboard)
Whiteboard
YT
2,100
76
31
0
The 24-month architecture explained
Talking Head
LI
340
12
4
0
↗
Man on Street is your sleeper hit. 5.1k avg views, 3 leads from one post. Make more — only used 4x.
TT
TikTok
strongest reach
Followers8,240
Avg views3.4k
Eng. rate6.2%
Leads / mo4
Best formatMan on Street
IG
Instagram
best for saves
Followers6,180
Avg views2.1k
Eng. rate4.8%
Leads / mo2
Best formatDay in Life
LI
LinkedIn
decision-makers
Followers3,420
Avg views1.2k
Eng. rate2.1%
Leads / mo3
Best formatCase Study
YT
YouTube
long-tail / SEO
Subscribers1,890
Avg views2.0k
Watch time3:42
Leads / mo1
Best formatWhiteboard
FB
Facebook
older demo
Followers2,100
Avg views680
Eng. rate1.4%
Leads / mo0
Best formatCarousel
TH
Threads + X
testing
Followers920
Avg views410
Eng. rate2.8%
Leads / mo0
Best formatHot Take
⊞
TikTok drives reach, LinkedIn drives the right leads. 3 leads/mo from LinkedIn at only 1.2k views — highest lead-per-view of any platform. Post more case studies there.
"Do you Google lawyers?"
OrganicStop strangers on the street, ask if they'd Google a lawyer before hiring — then reveal most firms are invisible.
Man on Street · used 4x5.1k avg · 3 leads
Day in the life: 500 pages
OrganicBehind the scenes of the pod building a law firm's content architecture — the grind made cinematic.
Day in Life · used 12x4.2k avg · 2 leads
Reacting to a $3k "SEO package"
Ad-disguisedReact to a competitor's thin 3-page offer, then show what real architecture looks like. Soft pitch.
Reaction · used 6x3.0k avg · 1 lead
Kassouni: 299k impressions
TestimonialReal client proof card → walk through exactly what drove the result over 6 months.
Case Study · used 9x1.8k avg · 2 leads
3 SEO myths killing rankings
EducationalWhiteboard breakdown of the 3 mistakes every law firm makes with their site structure.
Whiteboard · used 8x2.1k avg · 0 leads
The 24-month architecture
EducationalExplain why real legal SEO is a 2-year infrastructure build, not a campaign. Authority play.
Talking Head · used 11x1.5k avg · 0 leads
▣
Bank tracks every script's category + performance. Organic scripts pull 3x the leads of educational ones. Weight new production toward Man-on-Street and Day-in-Life hooks.